Product
Bookmate
YEAR
2019
Involvement
Product design
Prototyping
Customer development
LINK
Bookmate is like Netflix with books. Many people tend to save plenty of books and start reading a lot without finishing them. We wanted to figure out how your digital library should work so that you read and finish more books.
We collected a lot of knowledge about people's attitudes to books and how they read and choose books. By then, I had conducted more than 30 depth interviews and developed a system for categorising and analysing insights.
A subscription gives you access to a vast number of books. But users either add too many books or quit reading halfway through. I thought of doing a simple trick: what if we focus on the last opened book to engage the reader?
I fundamentally updated the reader's library and developed a scalable system where you can show a relevant action on a book or promote a subscription.
07 / 12
Table with depth interviews
08 / 12
CusDev Insights
10 / 11
Solutions map
10 / 11
User's library
05 / 07
Shelves
06 / 07
Filters
07 / 07
Different states of last books