Product
Express delivery app
YEAR
2021
Involvement
CX design
Principal design
Research
Prototyping
LINK
(NDA)
The product was actively growing during the pandemic, and we were asked how effective it is to sell cosmetics online with fast delivery.
Cosmetics are a very personal product, with a higher price and additional characteristics compared to groceries. We wanted the online experience to be richer than going to a physical store.
To do this, we came up with the idea that the product should have its media, sections and interaction formats that would help a user make a choice.
We reviewed all the recent experiences of buying products and developed new principles for navigation, the principles of forming new materials for various departments and guides for shooting and describing goods.
01 / 11
Dozens of concepts of the new shopping experience
02 / 11
Showcase
03 / 11
Product card and media
04 / 11
Product description guide
05 / 11
Guide for products' photos
06 / 11
New homepage
07 / 11
Highlights
08 / 11
Beauty and catalog
09 / 11
Product page
10 / 11
Product media
11 / 11
Media with navigation